Blog / Club Owners

Xmas: perfect time for giving yourself a gift

Christmas rush is on full-on mode and you can see how eagerly people spend money on gifts and how much they talk about it
gift cards

Christmas rush is on full-on mode and You can see how eagerly people spend money on gifts and how much they talk about it. You might be wondering how to invite Santa to your business and cash up on what is happening around. Well, the best things, yet very simple, are gift cards. You might think it is nothing new, but let us present it in better perspective:

 

I honestly love my fitness club
— happy, loyal customer

Let’s imagine You really enjoy your gym/ studio and all your friends  and family know about it. Prepare value gift card or extra free entrances offer i.e. buy 10, get 12. Gift cards can be tied in APP with extra small gifts that will pop up after entering special gift card number. It can be a protein shake for free with first visit or pack of whey samples. You will get a happy, loyal customer = win!

 

I want You to love my fitness club
— leads for free

Another story is when I want to make someone to come for first time to the gym. This is perfect situation – your customer generates leads for You for free. They are perfect brand ambassadors and all You need to take care of is experience. All gift cards for new members should have extra offer for personal training so everyone is familiar with place and feel comfortable. Plus think of incentives like discounts for healthy snacks and drinks – welcome on board with open arms. Be generous – for all who will bring in new customers prepare extra discounts on snacks and drinks  waiting on APP.

GET social — people talk a lot

Another story is when I want to make someone to come for first time to the gym. This is perfect situation – your customer generates leads for You for free. They are perfect brand ambassadors and all You need to take care of is experience. All gift cards for new members should have extra offer for personal training so everyone is familiar with place and feel comfortable. Plus think of incentives like discounts for healthy snacks and drinks – welcome on board with open arms. Be generous – for all who will bring in new customers prepare extra discounts on snacks and drinks  waiting on APP.

 

Be generous — for all who will bring in new customers prepare extra discounts.

Do not underestimate the power of social media. You know You have great product and all You need to do is to make people talk about it. Best spokespersons are your loyal customers who check in on FB, or tag You on Instagram. Incentivize and encourage people to do so plus, of course, share those posts – people really like to be appreciated! Your gift card needs special attention as it is more personalized thanks to our APP! This is a great selling point. Talk about how special and different your card is!

Some theories say that loyal customers are expensive for business. In this situation we make them happy and we make them create extra value for us – leads and social media buzz. Everyone loves gifts, and gift cards combined with tailored message on APP is the perfect solution.

Thanks for your attention.
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