Get the latest tips, case studies, and articles related to the fitness club management industry to improve your health club's performance, retention, sales, and overall member satisfaction.
Boutique fitness was booming long before the pandemic started. Their business plan of offering a unique, highly personalised experience is what set them apart. Now, as we emerge from the pandemic, boutique fitness studios are predicted to recover the quickest. They’re a trend here to stay, and we’ve looked at the reasons behind it.
The lead management process is integral to every business’ success. It is the process where leads are captured and nurtured in a way that guarantees conversion. Although the process is quite intricate, employing the right gym management system will help you streamline your gym’s operations.
The success of your gym or fitness club is heavily dependent on your members. As the interest surrounding health and wellness continues to grow, the fitness industry remains a profitable business to get into. Attracting new members can be tricky, but there are techniques you can use to boost membership sales.
Sure, your gym’s reputation is important. But the people who grace its front doors, the employee at the cashier, and the PTs supporting your members will ultimately determine your gym’s success. Hiring the most talented staff for your fitness business is essential as they will reflect the face of your company to key shareholders, the clientele!
Finding the right equipment for your gym can be difficult. It’s a long term commitment and big investment so you need to be confident in your choices. In addition the equipment you choose will be one of the first impressions you make on potential members. So to help you make the right decision, we’ve created a list of gym equipment essentials to save you time.
Making improvements is what matters at Perfect Gym. This is why we’re working nonstop on improving our offer, listening to our customers and creating products they need. As we’ve reached the end of the second quarter, we wanted to let you know everything we have done so far to improve the user experience.
As life returns to normal, fitness facilities are beginning to reopen. Loyal members are sure to return to their beloved gyms but what about those who cancelled their membership? Creating an experience that is unique to your club can generate new members. So, this is a great time to look for unique selling features. PL
The growing emphasis on a healthy lifestyle is creating a shift in the fitness industry. More members are gravitating towards fitness clubs that offer an exceptional fitness experience. Those clubs that have integrated digital fitness experiences into their offering have prospered in recent years. We'll look at the market leaders to see how fitness tech is used to elevate the fitness experience.
Digitally Transform Your Health Club
As consumers become more in control over their well-being, fitness clubs must be digitally prepared to service members with a variety of options and fitness experiences. Our fitness software acts as a digital platform to facilitate these experiences by utilizing data and integrations to make digital transformation for fitness facilities more possible.
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