Get the latest tips, case studies, and articles related to the fitness club management industry to improve your health club's performance, retention, sales, and overall member satisfaction.
A chain of boutique-style fitness clubs, Harder is transforming the Polish fitness industry’s business model one club at a time. Harder understands the importance of adapting to consumer-led changes within the fitness industry. For no additional price, they offer membership flexibility with no long term commitment.
Before the advent of the global pandemic, the health and fitness club industry had experienced steady linear growth. Fitness franchises had seen an improvement of almost 3% in 2018, and the global market was worth US$94 billion. It had been tipped to reach US$102 billion before the virus struck.
Boutique fitness was booming long before the pandemic started. Their business plan of offering a unique, highly personalised experience is what set them apart. Now, as we emerge from the pandemic, boutique fitness studios are predicted to recover the quickest. They’re a trend here to stay, and we’ve looked at the reasons behind it.
The lead management process is integral to every business’ success. It is the process where leads are captured and nurtured in a way that guarantees conversion. Although the process is quite intricate, employing the right gym management system will help you streamline your gym’s operations.
The success of your gym or fitness club is heavily dependent on your members. As the interest surrounding health and wellness continues to grow, the fitness industry remains a profitable business to get into. Attracting new members can be tricky, but there are techniques you can use to boost membership sales.
Finding the right equipment for your gym can be difficult. It’s a long term commitment and big investment so you need to be confident in your choices. In addition the equipment you choose will be one of the first impressions you make on potential members. So to help you make the right decision, we’ve created a list of gym equipment essentials to save you time.
Making improvements is what matters at Perfect Gym. This is why we’re working nonstop on improving our offer, listening to our customers and creating products they need. As we’ve reached the end of the second quarter, we wanted to let you know everything we have done so far to improve the user experience.
As life returns to normal, fitness facilities are beginning to reopen. Loyal members are sure to return to their beloved gyms but what about those who cancelled their membership? Creating an experience that is unique to your club can generate new members. So, this is a great time to look for unique selling features. PL