Get the latest tips, case studies, and articles related to the fitness club management industry to improve your health club's performance, retention, sales, and overall member satisfaction.
Before the advent of the global pandemic, the health and fitness club industry had experienced steady linear growth. Fitness franchises had seen an improvement of almost 3% in 2018, and the global market was worth US$94 billion. It had been tipped to reach US$102 billion before the virus struck.
The lead management process is integral to every business’ success. It is the process where leads are captured and nurtured in a way that guarantees conversion. Although the process is quite intricate, employing the right gym management system will help you streamline your gym’s operations.
The success of your gym or fitness club is heavily dependent on your members. As the interest surrounding health and wellness continues to grow, the fitness industry remains a profitable business to get into. Attracting new members can be tricky, but there are techniques you can use to boost membership sales.
Finding the right equipment for your gym can be difficult. It’s a long term commitment and big investment so you need to be confident in your choices. In addition the equipment you choose will be one of the first impressions you make on potential members. So to help you make the right decision, we’ve created a list of gym equipment essentials to save you time.
As life returns to normal, fitness facilities are beginning to reopen. Loyal members are sure to return to their beloved gyms but what about those who cancelled their membership? Creating an experience that is unique to your club can generate new members. So, this is a great time to look for unique selling features. PL
The growing emphasis on a healthy lifestyle is creating a shift in the fitness industry. More members are gravitating towards fitness clubs that offer an exceptional fitness experience. Those clubs that have integrated digital fitness experiences into their offering have prospered in recent years. We'll look at the market leaders to see how fitness tech is used to elevate the fitness experience.
We live in a digitalised era where technology is evolving. What was cutting edge technology a few years ago, now is an everyday commodity. Technology has even made its way into the fitness world. From wearables that track our activity to smartphone apps that tell us what workouts to do and when. This is why it's important to consider the latest fitness technology as part of a fully integrated fitness tech ecosystem.
Hybrid is a buzzword that has made its way into almost every industry. From cars to fitness and even genetics. In the fitness industry, a hybrid fitness model offers the best of both worlds. Members get an in-class experience from the comfort of their homes. It’s not to say that this is a new phenomenon. Hybrid fitness has been around for some time but the pandemic has accelerated its popularity.