Get the latest tips, case studies, and articles related to the fitness club management industry to improve your health club's performance, retention, sales, and overall member satisfaction.
At the beginning, you should set the criteria according to which you can classify a fitness club as a premium one. To do this well, you should first think about who your targeted customers will be.
Building a relationship with the client is a long-lasting process that requires the involvement of not only a club member, but above all the owner of a club or sports center. Acquiring newer club members is much more difficult and more expensive than maintaining the current ones.
Perfect Gym's mission in 2018 is to enter new, promising markets such as India. We strongly believe this highly populated country has great potential for the fitness industry.
AI. BI. Machine Learning. These are the words we hear more and more. The need to transform data into information and information into knowledge has never been more exciting.
I am not the biggest fan of these days marketing gobbledygook as I rather associate it with short-term fads. But this specific term is really up to a point. Our society is getting older, nothing new to hear.
Regardless of the size of the fitness business you run you can freely shape an organizational and managerial structure of your company.
Many fitness club managers and owners know this scenario well: the first year after club’s opening has come to its end and the results are still unsatisfactory, which obviously affects general well-being and the level of motivation.
You may have asked yourself already few times why are boutique studios so popular right now. They are definitely not “full option” health clubs where you can find 5 rooms for group classes, cross fit garage space, plenty of cardio machines, a climbing wall, a steam room and a swimming pool all packed on 10 thousand square meters.