We are ecstatic to announce that Perfect Gym Software now offers an integration with the popular fitness application ClassPass.
The integration is simple to use for both consumers and our clients. Through the ClassPass app, non-members now have the option to attend classes at your facility without committing to full time memberships.
Therefore, your gym can enjoy a surge in additional revenue and public visibility from these ClassPass guests without the headache of administering day passes or backlogging new client information.
What is ClassPass?
ClassPass has become one of the leading consumer fitness applications over the last decade by filling a crucial problem with the fitness facility industry: customer convenience.
ClassPass allows users to bypass committing to a gym membership by using the app to sign up for independent classes or gym visits instead. This application uses the member’s exact location to connect them directly to local fitness classes offered from partnering gyms, effectively bringing convenient options directly to the consumer.
The fitness industry is undeniably experiencing a consumer-driven transition. Facilities need to be as responsive and catering to their clients' needs in order to stand out among the competition.
ClassPass takes that consumer preference a step further by providing users a platform to completely individualize their fitness schedules through as many different classes at different style of gyms as they please.
How to Set Up ClassPass Integration
Perfect Gym's ClassPass integration is simple for your gym's management to set up and operation!
First, in Perfect Gym Mananger (PGM), select the classes you would like to open up to ClassPass guests. There will be a Checkbox under Class Listings. This allows you to control which classes you offer on ClassPass, which can be strategically important to your club based on regular class attendance.
Then, using Perfect Gym's API, classes will be published on the ClassPass application, including all relevant information like time, description and location automatically synched. From there, memebers can freely book or reserve classes as long as spots are still open.
New guests who sign up through ClassPass will be synced into PGM as reserved spots in the Class Bookings module. Gym staff can control whether to add or remove classes on ClassPass at any time.
Benefits for Gym Partners with ClassPass
At first glance, it may be easy for gyms to perceive ClassPass as a threat to their business. Gyms primarily rely on memberships for the core of their revenue and ClassPass’s central business goal is to make gym memberships irrelevant.
However in practice, ClassPass’s target audience and appeal does not disrupt traditional gym business as it would initially appear. Most ClassPass users fit a different customer profile than traditional gym members: they prefer taking a variety of different classes instead of independent gym time with their own routines.
Therefore, the majority of ClassPass users would opt for Boutique fitness classes over traditional gym memberships in the first place.
Additionally, since many ClassPass bookings are performed through the app’s location settings, many users prioritize finding gyms as close and convenient to them as possible. This priority indicates how these members may not take advantage of traditional gym memberships or attend regularly if the facility was not easily accessible to them on that exact day.
Instead, your gym benefits from exposure and sampling from clients who would likely never consider your gym in the first place. Especially for more unique alternative boutique clubs who are building their brand, ClassPass exposure can open you to new demographics.
What’s more, if ClassPass clients enjoy your classes and regularly attend, they may even become full-time members, boosting your customer acquisition without any marketing on your end.
With ClassPass handling the client databasing, payment procedures, and class policies like cancellation or no-shows, your gym enjoys great additional revenue without tasking your own gym's administration.
ClassPass enforces strict cancellation/absence fees, handling the most unpleasant client-facing discussions for you and still compensating your gym.
Furthermore, if ClassPass users enjoy your classes, they become instant effortless marketing through word of mouth referrals or inviting friends to take your gym’s classes together. The more consumer buzz around your classes, the more your gym’s reputation will grow.
If you are interested in taking advantage of our ClassPass integration for your club, get in touch with Perfect Gym today!