Get the latest tips, case studies, and articles related to the fitness club management industry to improve your health club's performance, retention, sales, and overall member satisfaction.
Opening a gym can be a tricky process. From choosing the right equipment to marketing your space effectively, ultimately, everything starts and ends with a well thought out gym business plan.
Online fitness classes often pose an issue for gyms looking to implement them into their services. Successful marketing of these online courses to make the public aware of their availability can also be challenging for fitness club owners. Gym-goers, too want to ensure they get their value for money. And trainers aren’t always convinced how they can handle their participants from such a distance.
Since going back to 'normal', many gyms have evolved and started to offer goods and services that can help with their members' overall health and wellness.
Learn how a budget health center with premium amenities managed to future-proof their growth, increase brand reach and improve facility services with the help of Perfect Gym's modern club management platform
Starting a fitness business can be fun but it also requires heaps of planning and legwork. The gym equipment you chose is just as important as the gym staff you hire. After all, the gym equipment, staff and the venue are the face of your fitness business. This will be the first impression you make on your customers.
Perfect Gym is happy to announce its cooperation with the largest fitness chain in Norway, HITIO/MUDO Gym. Read about how HITIO/MUDO's decision to change vendors has helped them establish brand growth throughout Europe.
A chain of boutique-style fitness clubs, Harder is transforming the Polish fitness industry’s business model one club at a time. Harder understands the importance of adapting to consumer-led changes within the fitness industry. For no additional price, they offer membership flexibility with no long term commitment.
Before the advent of the global pandemic, the health and fitness club industry had experienced steady linear growth. Fitness franchises had seen an improvement of almost 3% in 2018, and the global market was worth US$94 billion. It had been tipped to reach US$102 billion before the virus struck.
As consumers become more in control over their well-being, fitness clubs must be digitally prepared to service members with a variety of options and fitness experiences. Our fitness software acts as a digital platform to facilitate these experiences by utilizing data and integrations to make digital transformation for fitness facilities more possible.
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