Get the latest tips, case studies, and articles related to the fitness club management industry to improve your health club's performance, retention, sales, and overall member satisfaction.
Given the seasonal nature of the fitness industry, keeping your gym busy throughout the year is a tall task. Membership retention has always been an uphill battle for gym owners, and the pandemic made it even harder.
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Busy gyms are not a sign of a successful company. A packed facility is a sign of good marketing, great equipment, a fantastic environment - and poor management. Clients who need to queue to use a treadmill or wait significant times to use the squat rack will get frustrated and turn into former clients.
Gym owners need to be aware of the key metrics that make their businesses successful and profitable. Key metrics or key performance indicators (KPIs) are something that every gym or fitness studio owner should be using to keep tabs on their business. In this article, we will explain what key metrics are and how they can be used to benefit your business.
It's the members that make your facility and your business what it is.
But your members need to easily understand what they get from being a member and how much it costs them. Your membership levels and the prices attached to them help you stay in business and keep doing what you love.
Marketing your swim facility can be tricky - those that are genuinely passionate about swimming have their go-to facilities, while those that swim for fun do it somewhat irregularly.
Owning and operating your own business is a different kind of freedom - both personally and professionally. When it’s built around your passion for fitness and health, that’s just another incentive.
The global fitness industry is growing at a meteoric rate. Recent reports put the industry's size in the vicinity of $87 billion per year and still climbing. This growth is fuelled by people's commitment to health and fitness.
Motivation is an obstacle that most people have battled with when it comes to exercise. The feeling of having to get up in the morning and get active can often feel like an uphill battle.
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As consumers become more in control over their well-being, fitness clubs must be digitally prepared to service members with a variety of options and fitness experiences. Our fitness software acts as a digital platform to facilitate these experiences by utilizing data and integrations to make digital transformation for fitness facilities more possible.
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