Question: When is your club’s anniversary?
As a club owner, you will probably never forget the day that you opened your gym to the public after months or even years of planning and preparation.
You’ve worked tirelessly to build your gym to fit the image and mission you envisioned before signing your first member.
Regardless of how old your gym is, you’re proud of every milestone up to this point. Have you thought about celebrating the birth and expansion of your fitness club with the proper over-the-top celebration it deserves?
Why You Should Celebrate Your Gym Anniversary:
Apart from the obvious sentimental reasons for celebrating the anniversary of your gym, this type specific event comes with many opportunities for branding, growth and most importantly, profit.
First of all, setting a date that distinguishes your gym will establish a sense of history and character associated with your brand. Cultivating your gym’s image is essential to boost perception of your fitness club, to attract your target demographic, and to enhance your user’s sense of community.
Furthermore, a gym anniversary is different from the standard promotions or gym event ideas everyone has seen 100 times. Campaigns like “New Year, New Me” or “Get Summer Bod Ready” can limit your creative control.
This gives you an opening to plan and execute this event to show the character of your gym on a larger scale.
Since this anniversary would not be possible without the loyalty and commitment from your members, their interests should be at the heart of your celebration. However, you also have the unique opportunity to use your gym’s anniversary to:
- gain exposure
- offer promotions
- connect clients, staff, and trainers
- build a sense of community
With that being said, here are 3 ideas on how to celebrate your gym’s anniversary.
Ideas for your Gym Anniversary Party
What’s any celebration without a party that lives up to the occasion? Like any party, the more the merrier!
If your club is family-friendly, make sure to include fun activities for children to enjoy as well. Encourage your members to bring friends to join the festivities. You can offer them gym perks as well as free trials or guest passes to their guests.
You can also consider special promotional deals on memberships for those in attendance. This party can help in two ways: showing appreciation for current members and impressing prospective new clients.
The exact details of your gym anniversary party should fit your club’s unique culture. However, this is the perfect chance to put a “fit” spin on the traditional party agenda.
You can also offer master classes to your members. This will allow your guests to mix fitness with fun, meet new trainers, or maybe even inspire them to try a class they had always shied away from.
Planning your party
To ensure that your gym anniversary is a success, devote plenty and of time and resources to planning. Marketing this event will slowly build excitement and atmosphere of anticipation. Rather than planning just one day for celebrating, spread out your activities over the course of several weeks.
Publicize your agenda through automated emails, text messages to clients, push notifications through your mobile app, social media channels, and/or posters throughout your club.
Your gym anniversary message should be short and sweet. Summarize all programs while emphasizing the perks of participation.
If your ideas (parties, contests, giveaways) attract your members, they will happily (and unknowingly) do most of your marketing for you. The magic of word-of- mouth cannot be understated when it comes to customer acquisition.
As an added bonus, this influx in client outreach to promote your gym’s anniversary will provide excellent opportunities to broadcast other updates about your club that may have been overlooked in a monthly newsletter, like new classes, trainers, or equipment.
Plan a Healthy Potluck
For food, plan a healthy recipe potluck. Invite your guests to bring their go-to healthy recipes to share, maybe even make it a contest! This health conscience picnic will create the perfect setting for your members to get to know each other over outdoor games and activities, further building your gym’s sense of community.
For games, let your guests show off their strength or endurance through:
- fitness contests
- relay races
- group work outs
You can make these games more competitive by awarding prizes, like merchandise or service discounts.
Create a Fitness Challenge
Challenges are an excellent way to cover a lot of ground in terms of gym satisfaction from clients and management alike. Setting a clear objective and being held accountable in a group setting could be the push someone needs to reach their fitness goals they have put off for months.
As everyone knows, change doesn’t happen overnight. Your challenges should last anywhere between 2-5 weeks. This period will strengthen bonds within your gym’s community while also providing members with a little friendly competition.
The most important reward is the progress earned through the challenge, but free merchandise or reduced gym fees ain’t too shabby either. Fitness challenges can bring out the competitive drive in members that they didn’t know they had. Adding incentives to challenges can also be the extra push members need not only to compete, but also to excel past their personal bests.
To honor your gym’s anniversary, consider challenges that creatively highlight the occasion. For example, if your gym is celebrating its fourth birthday, challenge your members to come to your gym at least four times a week.
Personal challenges, like most miles run or calories burned, are also great opportunities for your members to interact with your social media channels.
Create an hashtag and promote check-ins for your members to compete and share their results. With heightened engagement, you will be able to spread good news, get extra shares, likes and comments, build your brand name and later, check success through figures reported from your gym management system
Send an Anniversary Message
Don’t forget to reach out to your clients with an a gym anniversary message to thank them for their support. Since your members made this day possible, let them know how grateful you are to be a part of their journey to health and wellness.
Simple gestures can go a long way in showing your members you appreciate them.
Another option to celebrate your gym anniversary and express customer appreciation is a classic one: give away free stuff. While giveaways come at a cost (literally in the name), the profit from free exposure and brand syndication will justify the means.
Utilize all your social media platforms to showcase your giveaway prizes and watch as your contestants share your content, hashtags, and photos. Though giveaways can be the most costly depending on the prizes, they are low maintenance and stress-free to organize.
Lower the Costs of Your Club Anniversary
If you are hesitant about the financial burden of your gym anniversary, look at this as a great opportunity to find sponsors or develop partnerships within your local fitness community. Many health and fitness oriented companies are in similar positions and want to expand their outreach. They will happily exchange goods for publicity.
There are countless companies: from food supplements to sports gear, to spas and to other sports facilities that look for opportunities to cooperate. You can have them contribute prizes, gifts, food and drink tastings, vouchers, coupons, and special deals. The sponsors then have the chance to meet potential customers. And who knows, maybe this partnership will last until your next anniversary party.
As far as gym event ideas go, your own spin on a gym anniversary celebration should not be overlooked. Any of these options will promote your much deserved successes while delighting your members along the way.