Getting in touch with your customers has never been so easy, fast, and relatively cheap. There is no trick here and no hidden costs – the automation centre in Perfect Gym management software is easy to use, intuitive, functional, and it is a part of your fitness management service. You simply have to step forward and make the most out of this opportunity. As it is with all tools used in business, you have to utilize it wisely and with care. Well-though, strategy is key.
There are 3 crucial aspects of e-mail communication that should be taken into consideration while implementing this to your business scheme. First of all, you need to know to whom you want to talk, which means your target audience. The easiest way to tackle this issue is to use Perfect Gym software and check who exactly uses it gym regularly. Knowing this, you will be able to answer the next two important questions – what to communicate and how often? Each group of customers may have specific needs, but still, we can name types of e-mails that should definitely appear in your e-mailing strategy.
Promotions to tease and please
Your customers need constant stimuli in order to stay active and remember about your business as their great partner in keeping a healthy lifestyle. Different promotions or coupons are just a reward for their loyalty. What is more, e-mailing creates a great environment to look for prospective members. E-mail is easy to share, so if you add a great offer for any members who bring new referrals, then it is highly possible that people will forward it. Spice up those e-mails with diverse prize options or levels. Always keep in mind who is your target audience and try to get the interest and attention of this group.
News with heart
As you want to build a strong bond between your business and customers constantly, you have to stay open-minded and share important information about your health club. Most probably your gym is your life, and you are proud of it. Just share it with others. Your customers will be delighted to see their favourite place described from different sides, more personal and with heart. Add a video or music file to make it even more unique and specific.
Healthy living is a way of life, and it does not finish with stepping out of the gym. First of all, you can help your customers to work on a well-balanced diet by sending nutrition tips. You can suggest a healthy recipe of a week with the full list of ingredients and step-by-step instructions, or try to team up with a local health food store or restaurant and send recommendations. Another idea could be sending weekly or monthly workout challenges in order to motivate and also build a stronger community around your club. People often do not know how to exercise or lack incentive if they are not at the gym. Sharing videos or simple instructions will be a great benefit.
Promote the success of your customers by including testimonials in your email strategy. Pick your most successful members who are eager to share with others their real gym journey and include details like their weight loss with some photo evidence, training plan, diet and fitness goals for the future. This gives your customers an extra boost to keep on going with their own fitness journeys and proves them they are in the right place to achieve it.