/

Biometric reader in the fitness club – a cool trend or a threat?

New technologies are an on-going hot trend everywhere and fitness industry does not stay behind. Gyms and health clubs successfully implement many hi-tech solutions in their everyday running. Having management software like Perfect Gym with integrated mobile app and online booking system became a standard.

Biometric reader in the fitness club

New technologies are an on-going hot trend everywhere and fitness industry does not stay behind. Gyms and health clubs successfully implement many hi-tech solutions in their everyday running. Having management software like Perfect Gym with integrated mobile app and online booking system became a standard. More and more improvements are used in an access control area due to general growing fitness popularity, higher customer frequency and higher effectiveness of a reception desk.

Identification

In wide spread usage for coding and identification are RFID tags like bands, pendants, cards. Biometric security support are entering market and although it could be not only fingerprints but also hands geometry, voice tone, iris scan, this first solution seems the most popular in fitness industry. This is due to fact that this technology is already well-known and used in smartphones and computers. The main advantage of biometric readers is their uncompromising attitude – only authorized member can enter your premises. A system based on such readers is fully automatic and prevents from any misuse either from a customer side or reception desk.

Better organization

Nearly all elements of access control and locker room features can be integrated with such a reader. Thanks to this club’s throughput is higher, especially during peak hours, and it  gives opportunity to run business 24/7 as it does not require participation of the reception. Moreover, if a fitness center has a diverse offer and many specialized activity zones than biometric readers will help to improve capacity and also general convenience. It is easy to set up a specific closed area like badminton courts or swimming pool which could be entered by a customer himself/herself without the need for an extra receptionist. Furthermore, this system assures that none of the members will forget or lose their card, band or pendant, which normally happens very often.

Concerns

Many people are afraid of the biometry mostly due to lack of knowledge. Collecting fingerprints seems often associated with a criminal investigation. Interestingly, fingerprints are stored in customer database not in their original form, but as a sequence of numbers. Another myth is connected with possibility of data leakage – where fingerprints could be more prone than other data. Funny enough, we give away our basic data far more often than finger prints plus it is easier to use data in readable form such as a name, surname,date of birth than the sequence of numbers. The real concern comes from the social aspect as implementing too many hi-tech gadgets which result in human relation limitation. A fitness lifestyle is about an environment build by people, not about mindless mechanical repetitions. Some people may feel uncomfortable being served by machines. Most important question has to be answered by a gym manager or owner: who are my customers and what they expect - biometric readers can be effective solution but not for all the types of health clubs. 

Thanks for your attention
If you like it, please spread the word!

  • Find us on Facebook
  • Find us on Youtube
  • Find us on Twitter
  • Find us on Instagram
  • Find us on Linkedin

Digitally Transform Your Health Club

As consumers become more in control over their well-being, fitness clubs must be digitally prepared to service members with a variety of options and fitness experiences. Our fitness software acts as a digital platform to facilitate these experiences by utilizing data and integrations to make digital transformation for fitness facilities more possible.

Trusted by the fitness & leisure market leaders. Big and small.

McFit
World Class
Sportcity
Fit For Free
Gold's Gym
Snap Fitness
Fitness 24 Seven
David LLoyd
MacFit
Crunch
Fitness World

Schedule a free demo