/

Holiday season is your new opportunity

Fitness industry is seasonal and that is a fact. Every gym owner or a manager will nod his head in agreement, especially after checking retention data and month to month customers flow. Each year we observe those hefty hordes of people marching to the gym to fulfill their New Year’s resolution, then we have spring wave with bikini project and we come back with after-holiday remorse

Holiday season is your new opportunity

Fitness industry is seasonal and that is a fact. Every gym owner or a manager will nod his head in agreement, especially after checking retention data and month to month customers flow. Each year we observe those hefty hordes of people marching to the gym to fulfill their New Year’s resolution, then we have spring wave with bikini project and we come back with after-holiday remorse. Noticing those strong trends doesn’t mean you should just let it go and leave your business to this flow. Be smart and make the calendar work for you.

Stay open

By keeping a calendar of holidays, local gatherings, major sport events and national and international occasions  for the year you’ll always have plenty of ideas to use them as a marketing option. These special days or periodsoffer you a chance to contact your customers with a new, limited offer. You can create time- based offers, you can get creative and team up with other business that could be related to specific occasion to make your offer more valid and catchy. It really starts from simple research and noting down all the suitable dates. What you should keep in mind is to plan everything well in advance. Take your time and prepare one, good calendar that will work for you the whole year. Tease your members with upcoming events and actions by sending them newsletters and e-mails via automation centre on Perfect  Gym management software.

Strategy first

As you start to work in details on your calendar, be very honest and picky. Remember to choose only the occasions that are relevant for your business, overall goals and audience. When building your calendar some choices will be obvious and some will be pretty weirdat first glance. Do not limit yourself and stay open for suggestions. Let your members be the best inspiration for you. Their feedback can determine your plan and can give another perspective.

Quality first

Stay focused and launch only campaigns around holidays and occasions that support your business, brand and strategy. Don’t try to use every single occasion that pops up. If you go out to your members too often, they will stop to bother about new offers and it will make even harder to run your business and your promotions won’t bring expected results.After all, the ultimate success of a campaign is measured in how well it performed  with retaining your existing clients or brining in new ones.

Members rule

Gathering feedback and studying Perfect Gym software data about your customers should be your habit. As you are conscious of your customers, try to anticipate the messages that will work well with them. Keep in mind that not everyone celebrates the same holidays, so certain messaging may not be appropriate or valid for a specific customer’s group. The last thing you want to do is to discourage or make unhappy a current or a potential member. What we are aiming at is to create unique, fun experience for your clients.

Thanks for your attention
If you like it, please spread the word!

  • Find us on Facebook
  • Find us on Youtube
  • Find us on Twitter
  • Find us on Instagram
  • Find us on Linkedin

Digitally Transform Your Health Club

As consumers become more in control over their well-being, fitness clubs must be digitally prepared to service members with a variety of options and fitness experiences. Our fitness software acts as a digital platform to facilitate these experiences by utilizing data and integrations to make digital transformation for fitness facilities more possible.

Trusted by the fitness & leisure market leaders. Big and small.

McFit
World Class
Sportcity
Fit For Free
Gold's Gym
Snap Fitness
Fitness 24 Seven
David LLoyd
MacFit
Crunch
Fitness World

Schedule a free demo