As a gym manager or owner, you should not only be always up to date with the current fitness trends but also with the processes and phenomena happening in society. You may ask why with astonishment in your face but the answer is really straightforward: what is happening in society will affect your health club clientele in a long run. Observing closely all the trends and shifts will allow you to react smoothly and be prepared. I want to focus today on singles as they present a large group of our society and citing all reports their number will keep increasing.
Singles vs values
Singles point to freedom and independence in the first place as the most important values for them. They accompany every aspect of their lives – from taking decisions to spending free time. This group of people have also a strong need of self-fulfilment and self-development and that is why they often take extra courses, pay attention to how they look and present outside, want to dress up and stay fit etc. Singles believe in traditional values like love and family, but have no exact plans and time frame for their realization.
Singles vs services
In theory, singles should have more time as they do not have families and kids. Reality shows that singles are often workaholics and their time is much limited. When they have the time they are looking for interesting and non-standard ways of spending it. This is why exclusive, niche offers are suitable as well as services that facilitate everyday life like diet box catering.
Singles vs gym love
Reports show that females go to the gym to take care of their well-being while men do so for more sociable reasons. For both groups, a gym is one of the pretty good spots to meet the other half. What is important here, unless there are clear signals from the market, I would not name any group classes or boot camps with a tag “for singles”. There is nothing to boast about and although many singles have decided on such a way of living, most will not probably shout about it.
Singles vs sports
Specialist offer, any branded program or deepened care is a perfect solution and can meet a great interest from the singles side. Such offers dedicated to a specific group can be easily set up in Perfect Gym management software and what is more, you can easily select potential customers and market this offer only to them by sending a newsletter or text messages via an automation centre in the system. Singles often choose complex offers so they can enjoy massage, training and dietetic advice in one place. Offers should be on a high-quality level as this type of customer is very conscious, they read a lot and check the Internet before making a final decision.
Singles vs relations
If you decide to focus on singles as potential customers prepare your sales team to work right with this group. Singles tend to be choosy and demanding. They expect a very professional service and attitude as they do not have time to waste on something below a certain standard. You have to have detailed information and be ready to answer all questions to gain their trust. But once it is won they can become very loyal and good customers.