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Top 10 Fitness Equipment Brands for Gyms

As the fitness industry continues to expand, so does the demand for high-quality fitness equipment. Choosing the right manufacturer can be a daunting task, but it's essential for providing a great experience for your members. Gym CEOs, owners, and franchise managers must ensure that their gyms have the best fitness equipment to attract and retain customers. With so brands and suppliers, it can take time to identify the top players in the industry.

gym equipment

Whether setting up a new gym or upgrading your existing equipment, in this article, we'll explore the top 10 fitness equipment brands that gym owners and managers should consider for their fitness needs. We'll highlight the benefits and features of each brand, making you better equipped to make informed decisions about which brand to choose for your gym.

What Is Important When Choosing Fitness Equipment Suppliers for Your Gym?

When selecting fitness equipment suppliers for your gym, it is crucial to consider various factors:

  • Quality

Quality is essential to ensure that your gym provides the best equipment possible, and research shows that customers are willing to pay a premium for high-quality equipment. When it comes to the best fitness equipment brands, quality should be your number one priority.

According to a survey by IHRSA in 2020, 43% of respondents stated that equipment quality is the most important factor when choosing a gym.

Therefore, selecting suppliers with a reputation for high-quality equipment and rigorous testing and safety standards is crucial. Research shows that using durable materials can increase the lifespan of fitness equipment, thereby reducing maintenance and repair costs!

  • Innovation

Innovation is another essential factor when selecting fitness equipment suppliers for your gym. According to Insider Intelligence, the number of adults using interactive platforms and connected equipment for exercise surged 41.5% in 2020.

Investing in innovative equipment can help attract customers, increase retention rates, and improve overall satisfaction. To stay ahead of the curve, it's crucial to select a supplier with a strong track record of research and development. Opting for equipment that can adapt to new trends and technologies will give your gym the ability to evolve with the changing needs of the fitness industry.

  • Customer service

Good customer service is vital when selecting a fitness equipment supplier for your gym.

A HubSpot survey found that 80% of customers consider customer service a very important factor when deciding whether to do business with a company.

A reliable supplier should offer excellent after-sales service, a dedicated account manager, training and installation services, and a reliable after-sales support team. Comparing online reviews can help you attain a clearer picture of the customer service departments of each brand.

  • Price

Price is naturally a fundamental consideration when choosing between fitness equipment brands.

Statistics provided by Statista indicate that 63% of consumers said price was the most important factor when selecting fitness equipment.

However, balancing quality and affordability is essential to ensure you get the best value for your money. Choosing suppliers that offer competitive pricing, transparent costs, and flexible payment options can help you stay within your budget without sacrificing quality.

  • Reputation

The reputation of fitness equipment brands is critical, especially in a crowded market. Choosing suppliers with an established reputation for delivering quality fitness equipment and excellent customer service can help ensure that you work with a reliable vendor. Checking reviews and testimonials from different gyms and fitness professionals can help you gauge their experience with the supplier.

  • Availability

Finally, the availability of fitness equipment is essential to ensure that your gym operates smoothly. Ensure you choose a supplier with readily available stock and who can deliver equipment on time. Selecting suppliers with multiple distribution centres and a comprehensive inventory range ensures you get the equipment you need when needed.

modern gym inferior

Top 10 Best Fitness Equipment Brands for Commercial Gyms

With numerous options, selecting the best fitness equipment brand may seem daunting. We have compiled a list of the top brands in this category to simplify the process. You can easily choose from any brands below based on your budget and personal preferences.

  1. Technogym

Technogym is the world leader in producing fitness and wellness equipment. This Italian brand that has been at the forefront of fitness equipment brands for over 30 years. According to their website, their products are used in over 100,000 fitness centres and 200,000 homes worldwide. The company is known for its state-of-the-art technology and innovative designs that make it stand out. 

Technogym has a wide range of products, including strength training equipment, cardio machines, and functional training equipment, which makes it a one-stop shop for all your gym equipment needs. Their high-quality equipment makes them suitable for commercial and home gym settings. The brand has a reputation for being on the cutting edge of fitness technology, with features such as interactive screens and smart tracking systems. Technogym's prices range from mid to high-end, and the brand is known for its excellent customer service.

  1. BH Fitness

BH Fitness is a leading fitness equipment brand from Spain, with a presence in over 65 countries. The brand offers high-quality equipment which is both durable and innovative. 

BH Fitness provides various products, including cardio machines (treadmills and stationary bikes), strength equipment (ellipticals), and accessories. An affordable option for gym owners, the company offers prices in the mid-range. BH Fitness has a good reputation for customer service, and its products are available in many countries worldwide. Moreover, BH Fitness's equipment is designed to be user-friendly, making it ideal for gyms of all sizes.

  1. Tunturi 

Tunturi is a Finnish company that has been making fitness equipment for over 90 years. In 1969 they revolutionised the fitness industry by introducing the world's first exercise bike ergometer for home use. 

The company is known for its innovative and stylish designs, which make its equipment stand out in the market. They offer a wide range of cardio and strength equipment (treadmills, ellipticals, and exercise bikes), synonymous with durability and quality. Tunturi’s prices are mid-range, making it an affordable option for gym owners. Their equipment is designed to be user-friendly and has a good reputation for customer service, and their products are available in many countries worldwide.  

a woman working out in the gym
  1. Matrix Fitness 

Matrix Fitness is a subsidiary of Johnson Health Tech, a global fitness equipment manufacturer with over 3,500 employees worldwide. They are based in Germany and have been manufacturing in the industry for over 20 years. 

The brand is known for its high-quality, commercial-grade fitness equipment, which includes cardio machines, strength training equipment, and functional training equipment. Matrix Fitness's equipment is designed to be durable, reliable, and easy to use, making it an excellent choice for commercial gym settings. A competitive price point in the market also supplements Matrix Fitness' wide range of offerings. Matrix Fitness has a strong reputation for excellent customer service, making them a reliable choice for any gym owner.

  1. Cybex 

Cybex is another leading fitness equipment manufacturer specialising in strength training and cardio equipment. They have been in business for over 45 years and have won over 90 product awards. 

The company is known for their advanced technology and innovative and ergonomic designs, which make its equipment stand out in the market. Cybex's range of fitness equipment includes cardio machines, strength training equipment, and functional training equipment. Their prices are higher, but you're paying for top-of-the-line equipment. 

  1. Life Fitness 

Life Fitness is a global fitness equipment manufacturer with a presence in over 120 countries. They're known for their high-quality cardiovascular and strength training equipment. 

Life Fitness products are innovative, reliable and designed for maximum performance. They have a wide range of products, from cardio machines to free weights, and their prices are competitive. Moreover, the company utilises robust and lightweight industrial-grade materials, making them a reliable option for those seeking premium top-of-the-line strength equipment brands.

  1. Precor

Precor is a subsidiary of Amer Sports, a global sports equipment company. According to its website, they have sold over 2 million fitness equipment units worldwide. For over 35 years, Precor has established itself as one of the most reputable names in the fitness industry, particularly for commercial gyms seeking high-end strength training equipment. 

Innovation is ingrained in Precor's DNA, with even their earliest efficient and practical designs. While the brand offers various fitness products, they take pride in its strength equipment line. Precor's products focus on user experience, incorporating innovative techniques prioritising reliability and efficiency. While their prices are higher, you're paying for top-of-the-line equipment.

Precor also boasts excellent customer service, ensuring a seamless experience from purchase to post-sale support.

kettles on the floor
  1. WaterRower 

WaterRower, owned by Nohrd, is a German manufacturer of rowing machines with a focus on sustainability and environmental responsibility. WaterRower has sold over 300,000 devices worldwide. Their products stand out for their handcrafted quality, blending functionality with aesthetics. While WaterRower's prices are higher, they're worth the investment as their products are built to last. 

With WaterRower's focus on craftsmanship, their products offer a challenging workout and an elegant piece of home decor. The use of water resistance technology offers a smooth and natural rowing experience, making it a popular choice for fitness enthusiasts. 

  1. Gym80 

Gym80 is a German company specialising in strength training equipment. The brand has been in business for over 35 years and has sold equipment to over 50 countries. 

Gym80's products are built to be reliable and efficient, with a vast range of options available to suit every need. Their competitive pricing makes them an ideal choice for gym owners on a budget. 

Along with providing top-notch products, Gym80 is also recognised for its exceptional customer service, cementing its position as one of the best fitness equipment brands in the market. Overall, Gym80's affordability, reliability, and customer service make them a top contender in the fitness equipment suppliers industry.

  1. Hammer Strength

Hammer Strength is a subsidiary of Life Fitness, specialising in strength training equipment, trusted by commercial gyms worldwide. 

Established in the 90s, Hammer Strength has produced top-quality equipment ever since. Their ergonomically designed machines offer a natural range of movement, ensuring a comfortable workout experience. 

Though Hammer Strength's prices may be higher than some of its competitors, they are widely recognised as a top-tier supplier of functional training equipment. With a reputation for excellent customer service, Hammer Strength is ideal for gym owners seeking the best in fitness equipment brands.

a woman choosing dumbells in frot of the mirror


Selecting between fitness equipment suppliers is crucial for the success of any gym or fitness franchise. The fitness equipment industry constantly evolves, and keeping up with the latest trends and technologies can be difficult. By exploring the top players in the industry, you can better understand what is available and make an informed decision about which supplier or brand is best suited to your business’s needs. 

Whether it's strength training equipment, cardio machines, or fitness accessories, choosing the right fitness equipment vendor can make a significant difference in the satisfaction of gym members and the business's overall success.

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