Blog
Data Driven Customer Acquisition for Fitness Clubs
Adam
Digital and Analytic technology is changing the way fitness clubs are approaching their business strategies, especially in ways to attract new members and keep old ones happy. Learn all about how to create successful targeted marketing campaigns using data acquired by your fitness facility.
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The Ultimate Guide to Fitness Club Access Controls
Kirsty
Working out is tricky enough to habit-form for your members. As a gym owner, entry convenience and facility security should be your number one concern when thinking about which gym access controls you should install.
Measuring the Success of Fitness Experiences in Facilities
Laura
The buzz word constantly affiliated with fitness has become experiences: goodbye to old-school workout products and equipment, hello to how those products can be incorporated into a full inclusive experience for the user.
How Power Shifted From Fitness Facility to Consumer
Thanks to the rise of digital, the consumer landscape has forever changed. Now people have more data, more options and more awareness about their fitness, the power is firmly in the grasp of the fitness consumer.
The Good and the Bad of Automation in the Fitness Industry
To truly future-proof the growth of the fitness industry, club owners need to revolutionize their offers by taking a customer-centric approach to automating their services. Why? Because convenience and care is the cornerstone on which customer loyalty is built.
Secondary Spend in the Fitness Industry: From Luxury to Necessity
Like many other industries, fitness clubs are expanding their traditional services to favor consumer wants and interests. This transition is not only vital to create new profitable revenue streams within your facility, but it is also crucial for becoming a member's brand of choice rather than just a place of choice.
How to Increase Fitness Class Attendance
Fitness classes are a classic means for your members to come together, socialize and get fit. But let’s face it, just because people sign up to your gym class doesn’t mean they will show up on the day. Luckily, we have put together 3 ways you can heighten fitness class turn out.
7 Helpful Fitness Survey Ideas & Examples
Fitness surveys are a great way to seek answers to the questions that plague you at night about your gym. With the right purpose, questions, and tone you can gather all types of information on the inner workings of your clients.
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