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Stronger Together: PerfectGym and Sport Alliance Join Forces

Hamburg – May 14, 2024 – Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, today announces the acquisition of PerfectGym, the international software provider to fitness and leisure businesses.

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PerfectGym joins Sport Alliance

With the acquisition of PerfectGym, Sport Alliance strengthens its team and international capabilities and further enhances its ability to bring digital innovation to fitness and leisure facilities globally.  

Together, the new entity represents the premier software provider for top fitness chains including servicing 14 out of Europe’s top 30 chains. It is also the market leader among leisure centers in Australia and services customers in over 130 international chains in more than 55 countries, spearheading the digital transformation of over 10,000 sports facilities globally.

“We welcome PerfectGym into the Sport Alliance group. This is a significant milestone in supporting the fitness industry worldwide on its path towards further digitization. Sebastian and his team bring valuable international expertise and incredible motivation to the group; we are very much looking forward to the journey ahead," says Daniel Hanelt, CEO of Sport Alliance.

"PerfectGym has always been committed to shaping the fitness industry and providing leading solutions to enterprise customers and complex sports facilities. In Sport Alliance we have found a partner for growth who shares our mission, and we are eager to continue to expand together," says Sebastian Szałachowski, CEO of PerfectGym.

The acquisition was supported and backed by PSG Equity, which has been an investor in Sport Alliance since 2021.

About PerfectGym Solutions S.A.

PerfectGym is a global software provider based in Poland, specializing in management solutions for fitness and leisure businesses, serving various sectors, including Leisure, Aquatics, Recreation, Fitness, and Health. Trusted by over 130 fitness chains across 55+ countries, PerfectGym's scalable platform uses an open API to streamline operations, retain members, and drive business growth by leveraging insights from third-party data sources. With an extensive ecosystem of 50+ technology and payment partners, PerfectGym simplifies and optimizes the overall business management experience. More information about the company is available on the website.

Press Contact PerfectGym Solutions S.A. Kinga Matuszyk k.matuszyk@perfectgym.com

About Sport Alliance

Headquartered in Hamburg, Sport Alliance is one of the leading software companies in the fitness industry, specializing in providing software solutions for efficient studio management, financial services, and mobile applications. The company serves notable brands, including FitX, Fitness First (LifeFit Group), McFIT (RSG Group), clever fit, and Bodystreet.

The flagship product, Magicline, offers one of Europe’s leading membership management ERP solutions for the fitness market, assisting fitness studio operators in optimizing and digitizing their facilities. Complementing Magicline is MySports, the mobile application tailored to enhance the gym experience for members. Additionally, Sport Alliance’s portfolio includes Finion, a financial services provider dedicated to supporting studios in efficiently managing membership fees, from billing to debt collection.

For more information about Sport Alliance, please visit: https://www.sportalliance.com/

Press Contact Sport Alliance GmbH Artur Jagiello artur.jagiello@sportalliance.com

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