As a leading provider of gym management software, we know that by the end of the day even the smallest things matter: is your receptionist kind enough? Do you have intelligent equipment? Do you have a mobile app? Is your loyalty program actually generating loyalty? Are you responsive to members needs?
We call them silent sales boosters – small changes making big differences in an unpredictable world. Amongst all sales boosters we picked out the most inconspicuous.
1. Eliminate distractors
Choosing a fitness club is hard enough. He is bombarded with offers, special deals for new joiners on a daily basis. This is why your communication with your potential prospects should be as simple and transparent as possible. Target your leads and offer them exactly what they need. Use a CRM system to help you collect information on potential members.
2. Target specific niche markets
The fitness industry is a huge and growing market. This is why everyone within your club’s reach is a potential prospect for a club membership. Use this knowledge wisely. Best results can be produced once you divide your prospects into the smallest groups and niche to appeal to their specific greatest needs. Crossfit fans will love your new crossfit box, older adults will appreciate zumba gold classes and young mothers will be thrilled about the new childcare zone in your facility. Use your software’s automation center to reach them periodically with targeted reminders and offers.
3. Never get boring
Getting new members is easy, especially because of the growing market and people literally throwing themselves on you. It’s far more difficult to keep existing members as their expectations became higher over the period of their membership. They know the strenghts and weaknesses of the club. Even though it’s cheaper to retain exisiting customers it’s more challenging. You need to be creative and highly attentive when it comes to their needs and requirements. A loyalty program included in your software would come in handy. If you do things right, they will referr you facility to friends and family and thus increase your member database.