Going to the gym is not only about working out anymore. As emphasized many times while discussing different subjects, it is more about socializing, building one’s self- confidence and showing the way of life. Different people are on different stages while working towards their fitness goals. While creating motivational environment at your health club you stimulate a regular customer, you have to think of possessing new potential members. People who are new to the gym and fitness world may often feel lost and intimidated by the gym regime, atmosphere and simply may not know what are all those cross fit or MMA classes about. Interestingly enough, even regular gym users are not often familiar with your full offer but are afraid to ask or think it is something not for them. As proven on hard data, fitness clubs that use introductory offer as incentive to attract new members have up to 45% more users monthly than clubs without such an offer. There are some simple tricks that can help you to create an ideal offer which can easily affect your membership and retention levels.
If you can learn something new you will not get the whole thing during one lesson. It will also not create a good habit of coming back to the gym which is crucial while introducing a new member to the gym lifestyle and your club. You will also use this time to create a bond with new prospects and understand needs so that you can address your offerbetter.
As everything in this world your intro offer should have a price. If something is for free, people will not put enough attention and care to it and it will not create the sense of commitment. A price level of such a pass or membership should be calculated in such a manner that it is a better deal than constantly drop in for classes. I would suggest a discount at around 50% as it is a good and encouraging deal. If you are running appointment based businessan appropriate intro offer might be a 3-session package with the similar discount.
Time is up
Intro offers are all about curiosity and momentum so it’s important to get your new prospect up and running right from the start. Set up your intro offer to expire in 30 days after the purchase date so it has its limits in one way, but most importantly, it encourages to take advantage from the offer. The thing is that you don’t want people to buy and then forget to use it.
With millions of people searching for health and wellness services online, you’ll want to make sure that your intro offer is available for purchasing within seconds by means of few clicks. You can manage this and place your intro offer as a product on your web page thanks to Perfect Gym management software. Customers should be able to buy your intro offer at anytime, from anywhere and how they want.
What may seem strange with intro offers the best part of the deal comes at the end. Such an offer is not really about sales but it focuses on winning long-term client. So don’t forget about the follow up. How efficiently todo it? Assign a staff member to be in charge of following up the customers who’ve purchased intro offers and ask them to check what’s working for the client, or what’s not. It can be done via emailor the phone. Team members can use a special report from Perfect Gym software in order to find all customers who have purchased such an offer, get their contact details and lastly share their opinions and feedback in notes. This is an important lesson for you and it is necessary to collect all possible data