Get the latest tips, case studies, and articles related to the fitness club management industry to improve your health club's performance, retention, sales, and overall member satisfaction.
Starting a fitness business is not a simple walk in the park. The demand for fitness has never been higher, with 70% of adults in the UK wanting to get healthier in 2021. If you’re looking to get into the fitness industry, the journey can be pretty confusing if you’re at the beginning. So to help you, we’ve created this guide on how to start a fitness business.
Maintaining a successful burgeoning fitness business comes with many challenges. One of them is to keep members motivated and their morale high, so they continue to be a valued part of your club. A gym’s number one priority should be committed to driving members’ results to achieve their goals. A measurable and effective way to do this is by offering your patrons fitness assessments.
Sure, your gym’s reputation is important. But the people who grace its front doors, the employee at the cashier, and the PTs supporting your members will ultimately determine your gym’s success. Hiring the most talented staff for your fitness business is essential as they will reflect the face of your company to key shareholders, the clientele!
Reopening gyms in post-COVID times will not be as straightforward as one might think. Each country has its own COVID related restrictions and guidelines. Before reopening, gyms will have to adhere to these. They will also have to adopt new policies and sometimes even change how they operate.
Perfect Gym has laid a claim to the opportunity to digitally transform the $2.95 billion (IHRSA 2020) Canadian fitness industry through a strategic partnership with Agence Mac Media, who will provide local sales and support.
As gyms slowly begin to re-open with restrictions, member attitudes towards attending are still constantly changing. With this in mind, fitness clubs can benefit greatly by targeting marketing campaigns at members who terminated their memberships since Covid-19 lockdowns began. Read all about the benefits and best strategies to outreach to your former members!
GO24 Fitness is disrupting the Hong Kong fitness facility model with their unique business model that blends a high-end experience with low-cost options. With the flexibility of Perfect Gym's digital foundation, they are equipped to scale their operations beyond measure. Read about GO24 Fitness' experience using Perfect Gym's platform here!
Now that you are open for business again, instilling member accountability and motivation is more essential for your business to prosper in this new period. This article will detail strategies that will drive member engagement both online and in person at your facility, which will be the key to getting your gym back on track.