Not even ten years ago, CrossFit was nothing more than the amalgamation of two words that didn't really have a meaning. Today, CrossFit is a sport that generates billions in revenue, one practised in gyms all over the world.
For membership companies, optimizing customer lifetime value is the key to securing a stable income. Those who succeed do so because they create what Robbie Kellman Baxter, the membership and subscription expert, calls a “forever transaction” built around a “forever promise”.
Given the seasonal nature of the fitness industry, keeping your gym busy throughout the year is a tall task. Membership retention has always been an uphill battle for gym owners, and the pandemic made it even harder.
Busy gyms are not a sign of a successful company. A packed facility is a sign of good marketing, great equipment, a fantastic environment - and poor management. Clients who need to queue to use a treadmill or wait significant times to use the squat rack will get frustrated and turn into former clients.
Gym owners need to be aware of the key metrics that make their businesses successful and profitable. Key metrics or key performance indicators (KPIs) are something that every gym or fitness studio owner should be using to keep tabs on their business. In this article, we will explain what key metrics are and how they can be used to benefit your business.
It's the members that make your facility and your business what it is.
But your members need to easily understand what they get from being a member and how much it costs them. Your membership levels and the prices attached to them help you stay in business and keep doing what you love.
As consumers become more in control over their well-being, fitness clubs must be digitally prepared to service members with a variety of options and fitness experiences. Our fitness software acts as a digital platform to facilitate these experiences by utilizing data and integrations to make digital transformation for fitness facilities more possible.
Trusted by the fitness & leisure market leaders. Big and small.