Blog / Club Owners
12 features to make a fitness facility stand out
Agnes
As life returns to normal, fitness facilities are beginning to reopen. Loyal members are sure to return to their beloved gyms but what about those who cancelled their membership? Creating an experience that is unique to your club can generate new members. So, this is a great time to look for unique selling features.
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6 Fitness brands that have digitally elevated fitness experience
The growing emphasis on a healthy lifestyle is creating a shift in the fitness industry. More members are gravitating towards fitness clubs that offer an exceptional fitness experience. Those clubs that have integrated digital fitness experiences into their offering have prospered in recent years. We'll look at the market leaders to see how fitness tech is used to elevate the fitness experience.
How can integrating fitness technology help transform your gym
We live in a digitalised era where technology is evolving. What was cutting edge technology a few years ago, now is an everyday commodity. Technology has even made its way into the fitness world. From wearables that track our activity to smartphone apps that tell us what workouts to do and when. This is why it's important to consider the latest fitness technology as part of a fully integrated fitness tech ecosystem.
Why you should adopt a hybrid fitness business model
Hybrid is a buzzword that has made its way into almost every industry. From cars to fitness and even genetics. In the fitness industry, a hybrid fitness model offers the best of both worlds. Members get an in-class experience from the comfort of their homes. It’s not to say that this is a new phenomenon. Hybrid fitness has been around for some time but the pandemic has accelerated its popularity.
A simple guide to prepare your gym for reopening
After over a year of closures, gyms are finally preparing to reopen their doors again. But in post-COVID times, reopening needs a little bit more preparation. Gym owners are expected to introduce guidelines to ensure both member and staff safety. Here at PerfectGym, we’ve created a simple guide of how you can prepare your gym for reopening.
Health And Fitness Advertisements To Revitalise Your Marketing
There’s a delicate finesse to health and fitness advertisements. You need to motivate, but not alienate; you need to be aspirational but also really relatable. To help fight this and inspire your creativity, we’ve put together our favourite engaging, memorable and effective health and fitness advertisements. Take some inspiration from the adverts we found.
How To Run Outdoor Fitness Classes: Best Practices
Iza
As gym owners plan the schedule of fitness classes offered at their clubs in 2021, they should definitely consider outdoor fitness classes. Moving fitness classes to the open air is a growing trend that emerged in 2020 and is here to stay. Why is this so? Keep reading for reasons and best practices for stepping out of the four walls of a fitness studio.
How to Outreach to Your Former Members
Laura
As gyms slowly begin to re-open with restrictions, member attitudes towards attending are still constantly changing. With this in mind, fitness clubs can benefit greatly by targeting marketing campaigns at members who terminated their memberships since Covid-19 lockdowns began. Read all about the benefits and best strategies to outreach to your former members!
Digitally Transform Your Health Club
As consumers become more in control over their well-being, fitness clubs must be digitally prepared to service members with a variety of options and fitness experiences. Our fitness software acts as a digital platform to facilitate these experiences by utilizing data and integrations to make digital transformation for fitness facilities more possible.
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