The fitness industry is undergoing a significant shift towards digitalization, leading to a rapid change in the way how consumers interact with brands. So how you can succeed in a world where the unprecedented has become the new normal? The answer is simple – you need to adapt!
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Starting a fitness business is not a simple walk in the park. The demand for fitness has never been higher, with 70% of adults in the UK wanting to get healthier in 2021. If you’re looking to get into the fitness industry, the journey can be pretty confusing if you’re at the beginning. So to help you, we’ve created this guide on how to start a fitness business.
Growing your fitness club’s reach on Instagram won't happen overnight. Creating a loyal following and increasing engagement takes time and dedication. But as one of the biggest social media platforms around, it is seriously worth it to launch an Instagram growth strategy.
Maintaining a successful burgeoning fitness business comes with many challenges. One of them is to keep members motivated and their morale high, so they continue to be a valued part of your club. A gym’s number one priority should be committed to driving members’ results to achieve their goals. A measurable and effective way to do this is by offering your patrons fitness assessments.
Sure, your gym’s reputation is important. But the people who grace its front doors, the employee at the cashier, and the PTs supporting your members will ultimately determine your gym’s success. Hiring the most talented staff for your fitness business is essential as they will reflect the face of your company to key shareholders, the clientele!
Reopening gyms in post-COVID times will not be as straightforward as one might think. Each country has its own COVID related restrictions and guidelines. Before reopening, gyms will have to adhere to these. They will also have to adopt new policies and sometimes even change how they operate.
Perfect Gym has laid a claim to the opportunity to digitally transform the $2.95 billion (IHRSA 2020) Canadian fitness industry through a strategic partnership with Agence Mac Media, who will provide local sales and support.
As gyms slowly begin to re-open with restrictions, member attitudes towards attending are still constantly changing. With this in mind, fitness clubs can benefit greatly by targeting marketing campaigns at members who terminated their memberships since Covid-19 lockdowns began. Read all about the benefits and best strategies to outreach to your former members!
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As consumers become more in control over their well-being, fitness clubs must be digitally prepared to service members with a variety of options and fitness experiences. Our fitness software acts as a digital platform to facilitate these experiences by utilizing data and integrations to make digital transformation for fitness facilities more possible.
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