Get the latest tips, case studies, and articles related to the fitness club management industry to improve your health club's performance, retention, sales, and overall member satisfaction.
Opening a gym can be a tricky process. From choosing the right equipment to marketing your space effectively, ultimately, everything starts and ends with a well thought out gym business plan.
Online fitness classes often pose an issue for gyms looking to implement them into their services. Successful marketing of these online courses to make the public aware of their availability can also be challenging for fitness club owners. Gym-goers, too want to ensure they get their value for money. And trainers aren’t always convinced how they can handle their participants from such a distance.
Since going back to 'normal', many gyms have evolved and started to offer goods and services that can help with their members' overall health and wellness.
Starting a fitness business can be fun but it also requires heaps of planning and legwork. The gym equipment you chose is just as important as the gym staff you hire. After all, the gym equipment, staff and the venue are the face of your fitness business. This will be the first impression you make on your customers.
A chain of boutique-style fitness clubs, Harder is transforming the Polish fitness industry’s business model one club at a time. Harder understands the importance of adapting to consumer-led changes within the fitness industry. For no additional price, they offer membership flexibility with no long term commitment.
Before the advent of the global pandemic, the health and fitness club industry had experienced steady linear growth. Fitness franchises had seen an improvement of almost 3% in 2018, and the global market was worth US$94 billion. It had been tipped to reach US$102 billion before the virus struck.
Boutique fitness was booming long before the pandemic started. Their business plan of offering a unique, highly personalised experience is what set them apart. Now, as we emerge from the pandemic, boutique fitness studios are predicted to recover the quickest. They’re a trend here to stay, and we’ve looked at the reasons behind it.
The lead management process is integral to every business’ success. It is the process where leads are captured and nurtured in a way that guarantees conversion. Although the process is quite intricate, employing the right gym management system will help you streamline your gym’s operations.