Get the latest tips, case studies, and articles related to the fitness club management industry to improve your health club's performance, retention, sales, and overall member satisfaction.
Since going back to 'normal', many gyms have evolved and started to offer goods and services that can help with their members' overall health and wellness.
Boutique fitness was booming long before the pandemic started. Their business plan of offering a unique, highly personalised experience is what set them apart. Now, as we emerge from the pandemic, boutique fitness studios are predicted to recover the quickest. They’re a trend here to stay, and we’ve looked at the reasons behind it.
What were once “trends” for luxury gyms are now dealbreakers: consumers expect the best of the best , and those that do not keep pace will suffer at the hands of their competition. Read all about the new expectations and creative offerings high-end facilities most provide to be successful in 2020.
Behind every talented swimmer is a great teacher and behind every great teacher there lies an effective and clear lesson plan. Learn how swimming lesson plans can help swim instructors stay accountable, assess student progress and maximize a swim school’s efficiency.
There are no shortage of methods and tactics that fitness facilities can use to boost their business. Leveraging video content has many applications that can help your fitness facility reach wider audiences as well as cultivate stronger relations with your current members. Read all about how!
Nowadays we are bombarded with so much information that we are not able to comprehend and digest it. The switch towards the internet made the division between the sender and the recipient of the content completely blurred.
At the beginning, you should set the criteria according to which you can classify a fitness club as a premium one. To do this well, you should first think about who your targeted customers will be.
Building a relationship with the client is a long-lasting process that requires the involvement of not only a club member, but above all the owner of a club or sports center. Acquiring newer club members is much more difficult and more expensive than maintaining the current ones.